Two Paths, One Team
Supporting Your Project’s Full Lifecycle
Whether you're planning something new or updating what isn't working, Assembly Arts brings data-driven research and real venue management experience to help you plan your next steps with confidence.
FACILITY FEASIBILITY
Have a Vision for a Venue?
A new build, a renovation, an expansion, whatever the project, you need to know it will actually work before you commit real dollars to it. We research your idea against the market, the community, and sustainability, so you walk away with a plan and numbers you can trust.
STREAMLINED PROCESS
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Community engagement and needs assessment
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Market and demand analysis
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National benchmarking
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Space programming and site analysis
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Cost modeling
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Business and operational planning
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Economic and social impact analysis
OPERATIONS & STRATEGY
Ready To Optimize Operations?
Staffing that's stretched thin, programming that isn't landing, revenue that's flat, something in how you're running things might need to change. We dig into the operations side of things, figure out exactly what's holding you back, and build a plan to optimize it.
OPTIONAL SERVICES
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Current conditions and facility assessment
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Artistic programming and facility utilization
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Rental market comparative analysis
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Governance and board engagement
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Surveys, evaluations, and impact assessments
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Staffing and vendor support
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Implementation
All Services At A Glance
Community Engagement & Needs Assessment
Every project’s starting point, so each recommendation actually fits your community.
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Space Programming &
Site Analysis
Working with our sister company TheatreDNA, we translate your vision into a real physical plan for the space.
Economic & Social Impact Analysis
We help you forecast the ripple effects your facility will have on your community's quality of life and economy.
Rental Market Comparative Analysis
We benchmark your rental pricing against peer venues so you can stay competitive and financially sustainable.
Staffing Support
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Help writing job descriptions, hiring, and onboarding when you need to build out your team.
Market & Demand Analysis
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We assess your market's viability, demographics, and spending trends to support the right kind of programming.​​​
Cost Modeling
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Along with TheatreDNA and their cost estimating partners, we build a clear, honest picture of what your project will actually cost.
Current Conditions & Facility Assessment
A full evaluation of how your facility is really performing today, physically and operationally, benchmarked against your goals.
Governance & Board Engagement
Facilitated conversations and retreats that align your board and staff around a shared mission.
Vendor Research & Procurement
Help finding and vetting the right vendors, from software to outsourced services like security.
Benchmarking
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We compare your facility to similar markets nationwide so recommendations are grounded in real data, not guesswork.
Business & Operational Planning
We build your operating pro forma and management model based on market realities and conservative outlooks.
Artistic Programming & Facility Utilization
​A plan that increases utilization, diversifies your user groups, and unlocks new revenue in a way that is authentic to your community.
Surveys, Evaluations & Impact Assessments
Custom surveys and evaluation frameworks that measure what matters and shape what's next.
Implementation
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Transitioning from being consultants to an extension of your team, we provide hands-on support in executing our recommendations.
"This team is incredibly knowledgeable about the industry including arts centers, communities, and cultural impact.
They can talk with any room and create a positive atmosphere while also garnering respect of City and School District leadership."
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Julie Akerly
Arts & Culture Manager
City of Surprise, Arizona
"Their approach to evaluating needs and knowledge of many levels of options is thorough and very clear for all leadership who see the reports and summary decks.
They have approached this project with creative reality if you will, knowing we have a reasonable but still limited budget for this refresh."
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Denise Helbing
Arts Center Manager
Lewisville Grand Theater
“We really enjoyed our time working with Alex and Benton. We felt your communication style and genuine care of our organization showed through with every interaction we had with them.
We truly believe that we picked the right firm to help us move into a new chapter in our organization.”
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Sacha Powers
President
Shelby County Community Theatre
REAL EXPERIENCE, REAL RESULTS
From new performing arts centers to organizational turnarounds, Assembly Arts has guided cities, universities, and arts organizations across the country, including The Colburn School, The Music Center, and Denver Arts & Venues.
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Assembly Arts handles your planning and strategy, before a single beam goes up. When you're ready to move into design and construction, our sister company, TheatreDNA, can take it from there, so the relationship we've built carries straight through to opening night.
Who's Guiding You?
Assembly Arts is led by a team who have actually run venues, opened buildings from the ground up, and managed real budgets and box offices along the way. Each of the leadership team have sat in the seat you're sitting in now, so every recommendation comes from firsthand experience, not a textbook.